Do Big Names Market Harder Than You?

Lately, I’ve noticed a rash of well-known authors and film directors making smart marketing moves that unknown authors should emulate.

Frankly, if you’re writing a book proposal– you should include ideas like these in your marketing section.

Two of my favorites come from Kevin Smith, the director of the upcoming film Clerks II, as well as Mallrats, Chasing Amy and Jersey Girl.

Smith is an established director with a built-in fan base, but he’s still working hard to attract new fans– particularly Generation Y fans– in other words, the MySpace crowd.

Smith is giving the first 10,000 people to add one of the movie’s pages to their “friends list” a credit on both the movie and the DVD.

But not only that–he’s also running a banner contest. The top 11 people who get the Clerks II banner on the most websites, message boards, MySpace boards and blogs win prizes.

First prize is a walk on part in Smith’s next movie. The contest is at:

By the way, one side benefit of creating interesting marketing is that people like me, with blogs, and newsletters, write about you.

More tomorrow.

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