Comments on: More Big Name Marketing http://authorsteam.com/authorsmbablog/more-big-name-marketing/ Fri, 25 Sep 2009 19:56:02 -0400 http://wordpress.org/?v=2.8.3 hourly 1 By: Seldon B. Graham, Jr. http://authorsteam.com/authorsmbablog/more-big-name-marketing/comment-page-1/#comment-4 Seldon B. Graham, Jr. Wed, 12 Jul 2006 12:59:30 +0000 https://authorsmba.wordpress.com/2006/07/11/more-big-name-marketing/#comment-4 "Big Name" seems to be the name of the game. Subject matter seems to be immaterial. Frivolous subjects sell well so long as there is a Big Name author. Ironically, a "Save the Republic" subject by an unknown author (even if the author is in Who's Who in America) gets nowhere. Example: Domestic oil production has been declining sharply for over 20 years because the media has convinced the public that foreign oil is cheap. I seem to be the only person in America who can prove that foreign oil is more expensive than domestic oil. But, that is contrary to conventional wisdom, so no attention is paid to my book, WHY YOUR GASOLINE PRICES ARE HIGH. Does the public really want its gasoline made from $64 per barrel foreign oil rather than $38 per barrel domestic oil? Apparently, so. “Big Name” seems to be the name of the game. Subject matter seems to be immaterial. Frivolous subjects sell well so long as there is a Big Name author. Ironically, a “Save the Republic” subject by an unknown author (even if the author is in Who’s Who in America) gets nowhere.

Example: Domestic oil production has been declining sharply for over 20 years because the media has convinced the public that foreign oil is cheap. I seem to be the only person in America who can prove that foreign oil is more expensive than domestic oil. But, that is contrary to conventional wisdom, so no attention is paid to my book, WHY YOUR GASOLINE PRICES ARE HIGH. Does the public really want its gasoline made from $64 per barrel foreign oil rather than $38 per barrel domestic oil? Apparently, so.

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