Posts Tagged ‘Tom Bergeron’

How Suze Orman Became Famous

Thursday, August 20th, 2009

I just had a lovely video call on Skype that seemed more like I was interacting on a TV talk show than talking on the phone. The guests or hosts were Barbara Wellner and Karen Melamed of Mediawise Consulting (www.Mediawise-Consulting.com). They were as entertaining as can be! They teach people how to be GREAT when they’re on television–and though they were only on a little webcam from their computer, it was clear that they were naturals at it themselves.

Barbara was a senior producer on the team that developed and launched FX, the largest launch in cable history, as well as a producer for Tom Bergeron.

Karen was the producer of a local TV show in Baltimore called People are Talking. You might have heard of the star of that show: Oprah Winfrey.

She later became a producer of Oprah’s national show and was responsible for some of her highest rated episodes.

So Karen was around before Oprah helped make Suze Ormon a star.

She told me three things that made Suze extremely easy to work with from the perspective of a television producer:

1) Suze offered to be a guest in case there was an emergency because of a cancellation.

2) She offered to pay to fly herself to Chicago and

3) She was more than willing to be one of the experts who comment from the audience that Oprah talks to for 30 seconds. (If you’ve watched Oprah, you’ve seen them. Believe it or not, some people are divas who say they will only appear if they can sit on the stage.)

But the most important part of the story is this: Suze said to herself, if I’m going to only have thirty seconds on Oprah, I’m going to make it the best 30 seconds I can.

When she had her moment in the spotlight, she was so entertaining, informative, and easy to understand that Oprah continued to talk to her way past the thirty second mark. In a few short minutes, she heard the words that every guest on Oprah wants to hear: “You’re fabulous! I need to invite you back on the show.”

That’s how Suze Ormon went from a thirty second guest in the audience to a household name.

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