What Literary Agents Want to See When You’re Not Famous, Part I

When you’re trying to get published, the first thing literary agents tell you is that you have to have a platform. A platform is an audience of people who know who you are. Typically it’s achieved through becoming a well-known speaker, having a syndicated column, developing an e-zine with a large following or a Web site or blog with lots of traffic or having tons of followers, friends, or links on Twitter, Facebook or LinkedIn.

A platform takes time to build. But certain strategies can help you land a literary agent and get published even if you’re not already well-known to tens of thousands of people.

First off, timing is everything. Literary agent Grace Freedson says you can sell a book without a platform “if it’s a topic that a publisher … feels if I had a book on this I know I could sell it.”

Even if publishers don’t realize they want a book on a particular topic, but yours covers a trend that affects lots of people, you can get published without a big platform.

Here’s an example:

In today’s economy, millions of people are losing their homes to foreclosure, going bankrupt, and missing credit card payments. How do you do things like rent an apartment, get a job, buy a car, get a credit card and start a new business after your credit is shot? Chris Balish and Geoff Williams answer that question with their book LIVING WELL WITH BAD CREDIT, which literary agent Laurie Abkemeier of DeFiore and Company sold to publisher HCI.

If you’re a book publisher, publishing this book is a no-brainer. It’s filled with timely information that the media will be happy to talk and write about. A morning talk show like the Today Show could literally do a week-long series on living with bad credit. Each day they could show you how to overcome one of the problems the book solves.

So if you come up with something timely that’s already on everybody’s minds, or if you happen onto a topic that publishers think is hot, you can attract a lot of attention from book publishers and literary agents.

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